Introduction 1
Chapter 1 Managing Diversity 1
1.1 Indian Cultural Study 1
1.2 Japanese Business System 6
1.3 Israel's Cultural Analysis 12
Chapter 2 Internationalization Strategy Study 20
2.1 Foreign Company Cases Study 20
2.2 Domestic Company Cases Study 66
Chapter 3 Global Management Issues 94
3.1 Private Branding in International Markets 94
3.2 The Importance of Country-of-origin 97
3.3 Japanese Approach to New Product Development 99
3.4 Major Factors Affecting International Pricing 102
3.5 The MNCs' Negotiating Position with Host Governments 106
Chapter 4 Operation in Global Markets 109
4.1 Sample Question 1 109
4.2 Sample Question 2 113
Bibliography 117